
I was the digital marketing manager, I had to reinvent our messaging and attract our audience on all kinds of different platforms. Define our persona in order to target it with in-direct interests.
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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.