• The number of leads increased
  • The quality of the leads improved
  • The brand reputation increased
0.35
CPL

The Challenge

  • Very competitive market
  • Unique audience - Masters in the fields of science with experience in this area
  • Paid courses (vs courses for free on the net)
  • Dynamic content (according to market's request)
  • Targeted audience which isn't aware of the value of these courses

The Process

I was the digital marketing manager, I had to reinvent our messaging and attract our audience on all kinds of different platforms. Define our persona in order to target it with in-direct interests.

The Solution

  • The number of leads increased
  • The quality of the leads improved
  • The brand reputation increased
Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,SMS Marketing,Email Marketing

Industry

Education

Results by the numbers

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