At the first stage we were able to identify the right creative and message, currently we're at the stage of testing audiences and geo.
NearSt had a challenge figuring out their value proposition and offering to the target market.
I'm working with NearSt both on fine-tuning the, offering, testing the PMF and on growing their MRR
At the first stage we were able to identify the right creative and message, currently we're at the stage of testing audiences and geo.
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Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.