Never done paid media and was only in UK, want to launch in US

• Competitive marketplace
• Tight margins 
• Long and complex buyer's journey

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

Rugs Done Right needed help with both their SEO & web development