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Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
This brand had no ads set up and wanted to expand into digital advertising Facebook and Instagram.
We first did a deep dive analysis of their brand. As the brand was quite niched we had to research the customer persona and interests at a higher level than normal. We then set up our 3-layer advertising funnel structure along with our 3-phase testing model and built out their ad content.
As they were new to digital advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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