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Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
This brand had no ads set up and wanted to expand into digital advertising Facebook and Instagram.
We first did a deep dive analysis of their brand. As the brand was quite niched we had to research the customer persona and interests at a higher level than normal. We then set up our 3-layer advertising funnel structure along with our 3-phase testing model and built out their ad content.
As they were new to digital advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
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Style & Fashion
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They wanted to have a landing page for one of their event and an improvement of their website
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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