
Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
This brand had no ads set up and wanted to expand into digital advertising Facebook and Instagram.
We first did a deep dive analysis of their brand. As the brand was quite niched we had to research the customer persona and interests at a higher level than normal. We then set up our 3-layer advertising funnel structure along with our 3-phase testing model and built out their ad content.
As they were new to digital advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
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Style & Fashion
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Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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