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Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
This brand had no ads set up and wanted to expand into digital advertising Facebook and Instagram.
We first did a deep dive analysis of their brand. As the brand was quite niched we had to research the customer persona and interests at a higher level than normal. We then set up our 3-layer advertising funnel structure along with our 3-phase testing model and built out their ad content.
As they were new to digital advertising we scaled their budget carefully and slowly in alignment with the results we were seeing.
Within 30-45 days we were at an average of 3-4X RoAS which has continued since. Compared to the year before we A) tripled the number of new customers brought into the brand and B) showed over 250% improvement in Shopify revenue on average.
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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