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At the end of the project, Karen had a beautiful and functional new website that fully supported her business model with a complete marketing plan for how to roll out her new positioning across channels to attract new customers.
Now she is in the process of putting the plan into action.
With Covid impacting the world and travel coming to a grinding halt, Karen suddenly found herself no longer being able to return to her country of residence to continue with her interior design business. This gave her the opportunity the embrace edesign and broaden her horizons through affiliate sales. To support her in this vision, we helped her create her Marketing approach and website.
We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, service and vision.
Following this, we did a complete review of her existing website and communications. Based on this we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.
With the success of the initial project, our scope was expanded to include the actual development of the website.
At the end of the project, Karen had a beautiful and functional new website that fully supported her business model with a complete marketing plan for how to roll out her new positioning across channels to attract new customers.
Now she is in the process of putting the plan into action.
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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