
At the end of the project, Karen had a beautiful and functional new website that fully supported her business model with a complete marketing plan for how to roll out her new positioning across channels to attract new customers.
Now she is in the process of putting the plan into action.
With Covid impacting the world and travel coming to a grinding halt, Karen suddenly found herself no longer being able to return to her country of residence to continue with her interior design business. This gave her the opportunity the embrace edesign and broaden her horizons through affiliate sales. To support her in this vision, we helped her create her Marketing approach and website.
We kicked off the project with n in-depth workshop to fully understand the company's positioning, customer base, service and vision.
Following this, we did a complete review of her existing website and communications. Based on this we created an end-to-end marketing strategy with a clear roadmap in terms of recommended channels and tactics, messaging and segmentation, media etc.
With the success of the initial project, our scope was expanded to include the actual development of the website.
At the end of the project, Karen had a beautiful and functional new website that fully supported her business model with a complete marketing plan for how to roll out her new positioning across channels to attract new customers.
Now she is in the process of putting the plan into action.
Marketing Strategy,Web Development,Web Development
Home & Garden
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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