Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

The owner knew his ACOS was good at 20%, but he wanted to hire an expert to see if they could grow sales while maintaining this ACOS.

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.