After 2 months, I reduced the lead cost by 30% and increased the CTR from 1.89% to 2.8%.
New brand in a very competitive market.
Outsource services provider. I created particular lead gen Google Ads, Linkedin, and Taboola campaigns. On Linkedin, I targeted specific job roles and industries. On Google, I created general keywords and competitors' search campaigns and combined topics with keywords target in the Google display network. On Taboola we published a PR on B2B websites.
After 2 months, I reduced the lead cost by 30% and increased the CTR from 1.89% to 2.8%.
Paid Ads,Paid Ads,Marketing Strategy,SEO,Paid Ads
Technology
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The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
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