The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.

Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.

truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.

BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.