The main challenge in a global and well-known company like Nintendo is known: to increase the profits as much as possible each month.

All of this has to be done under very dynamic and changing conditions due to many reasons such as (holidays, periods of the year, new products, marketing managers who change, etc.)

The account on Google and Facebook already existed, the process was divided into two:

1. Improve the existing (and there was a lot to improve)

2. Add additional marketing platforms while increasing profits and the media budget