2
ROAS

Georgia C.

Mayple Vetted

expert

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,CRO

Industry

Home & Garden

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More Case Study

15

ROAS

thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

3

ROAS

PetO Pet Supplies

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.


The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.


I joined the account to drive the account strategy and lift campaign performance.



Convo Communications

Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.

Shabby Chic

Acquired the 20 year old home furnishing brand out of bankruptcy.