2
ROAS

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,CRO

Industry

Home & Garden

Results by the numbers

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Powtoon

As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.


My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.


The challenges were to target people who actually need the product and not people who occasionally use it.


The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

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As a new app that hadn't done any advertising, Taste wanted to start generating downloads.

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Converting the language of hard money lending into visually appealing posts and eblasts.

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