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Introduce a well established Italian cheese brand in a new market and culture where cheese making traditions go back thousands of years. While it may seem easy to catapult a cheese brand in a new market, Spain is a country very rooted to its cheese making, even though it is not a country known for it.
Working collaboratively with Nonno Nanni’s global marketing department, I helped successfully launched Nonno Nanni cheeses in Spain.
I developed an integrated communications campaign to create brand awareness and relatability to position the brand within the Spanish culture and cheese lovers.
Using data reports, I developed a marketing, communication and lead generation funnel strategy to direct its target audience to owned media. As well as, created action-based content focused on having an impact on the consumer’s personal needs. Through a Public Relations and Influencers campaigns, my team and I were able to create a solid base of brand awareness. Generating a push and pull dynamic between the target, the brand and the sales points.
Public Relations,Social Media Management,Content Marketing,Paid Ads,Paid Ads,Google Shopping
Food & Drink
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Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
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Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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