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Introduce a well established Italian cheese brand in a new market and culture where cheese making traditions go back thousands of years. While it may seem easy to catapult a cheese brand in a new market, Spain is a country very rooted to its cheese making, even though it is not a country known for it.
Working collaboratively with Nonno Nanni’s global marketing department, I helped successfully launched Nonno Nanni cheeses in Spain.
I developed an integrated communications campaign to create brand awareness and relatability to position the brand within the Spanish culture and cheese lovers.
Using data reports, I developed a marketing, communication and lead generation funnel strategy to direct its target audience to owned media. As well as, created action-based content focused on having an impact on the consumer’s personal needs. Through a Public Relations and Influencers campaigns, my team and I were able to create a solid base of brand awareness. Generating a push and pull dynamic between the target, the brand and the sales points.
Public Relations,Social Media Management,Content Marketing,Paid Ads,Paid Ads,Google Shopping
Food & Drink
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The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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