landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.

The Challenge

Nonno Nanni is an Italian brand offering fresh Italian cheese since 1947. A family run business that respects its same commitment to quality and traditional cheese making art, passed down from generations to generations. The company is today led by the 3rd generation of the Lazzarin Family.

We helped Nonno Nanni developed an integrated communications campaign to create brand awareness and relatability to position the brand within the US and Spanish culture and cheese lovers. Working collaboratively with Nonno Nanni’s global marketing department, we launched Nonno Nanni cheeses in Spain, Portugal and the US.

The Process

Using data reports, we developed a marketing, communication and lead generation funnel strategy to direct its target audience to owned media. As well as, created action-based content focused on having an impact on the consumer’s personal needs. Through a Public Relations and Influencers campaigns, we were able to create a solid base of brand awareness. Generating a push and pull dynamic between the target, the brand and the sales points.

The Solution

landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,SEO,Public Relations,Other,Paid Ads


Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study


Television Attribution across local markets




Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.



Angelo David Hair

Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.




MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.