landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.

Eric S.

Mayple Vetted

expert

The Challenge

Nonno Nanni is an Italian brand offering fresh Italian cheese since 1947. A family run business that respects its same commitment to quality and traditional cheese making art, passed down from generations to generations. The company is today led by the 3rd generation of the Lazzarin Family.

We helped Nonno Nanni developed an integrated communications campaign to create brand awareness and relatability to position the brand within the US and Spanish culture and cheese lovers. Working collaboratively with Nonno Nanni’s global marketing department, we launched Nonno Nanni cheeses in Spain, Portugal and the US.

The Process

Using data reports, we developed a marketing, communication and lead generation funnel strategy to direct its target audience to owned media. As well as, created action-based content focused on having an impact on the consumer’s personal needs. Through a Public Relations and Influencers campaigns, we were able to create a solid base of brand awareness. Generating a push and pull dynamic between the target, the brand and the sales points.

The Solution

landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,SEO,Public Relations,Other,Paid Ads

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Thai Long

They wanted to retain more customers and acquire new ones through social media

Grove Collaborative

Tasked with improving engagement of large inactive abandoner list of 500k+.

2

ROAS

Rootology

Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.