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landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.
Nonno Nanni is an Italian brand offering fresh Italian cheese since 1947. A family run business that respects its same commitment to quality and traditional cheese making art, passed down from generations to generations. The company is today led by the 3rd generation of the Lazzarin Family.
We helped Nonno Nanni developed an integrated communications campaign to create brand awareness and relatability to position the brand within the US and Spanish culture and cheese lovers. Working collaboratively with Nonno Nanni’s global marketing department, we launched Nonno Nanni cheeses in Spain, Portugal and the US.
Using data reports, we developed a marketing, communication and lead generation funnel strategy to direct its target audience to owned media. As well as, created action-based content focused on having an impact on the consumer’s personal needs. Through a Public Relations and Influencers campaigns, we were able to create a solid base of brand awareness. Generating a push and pull dynamic between the target, the brand and the sales points.
landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
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