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landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.
Nonno Nanni is an Italian brand offering fresh Italian cheese since 1947. A family run business that respects its same commitment to quality and traditional cheese making art, passed down from generations to generations. The company is today led by the 3rd generation of the Lazzarin Family.
We helped Nonno Nanni developed an integrated communications campaign to create brand awareness and relatability to position the brand within the US and Spanish culture and cheese lovers. Working collaboratively with Nonno Nanni’s global marketing department, we launched Nonno Nanni cheeses in Spain, Portugal and the US.
Using data reports, we developed a marketing, communication and lead generation funnel strategy to direct its target audience to owned media. As well as, created action-based content focused on having an impact on the consumer’s personal needs. Through a Public Relations and Influencers campaigns, we were able to create a solid base of brand awareness. Generating a push and pull dynamic between the target, the brand and the sales points.
landing a new brand to a new market. nonno nanni became a top of mind brand, present in all top supermarket in the east cost of the US and all of spain and portugal.
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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