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Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
As many companies did, we turned to webinars some just with or own staff and many with partners from the industry. As a result we were able to engage with the attendees via polls and conversations after the presentation. We used these polls to engage on social media and then convert the results into infographics, blogs and shorter insights. We continued to share the polls in other groups retarded to the industry and saw great results.
My roll was to create the polls questions and answers and then convert them into content as well as mapping out where we should use these content once it was ready.
Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.
Social Media Management
Electronics
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
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