Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.

The Challenge

Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.

The Process

As many companies did, we turned to webinars some just with or own staff and many with partners from the industry. As a result we were able to engage with the attendees via polls and conversations after the presentation. We used these polls to engage on social media and then convert the results into infographics, blogs and shorter insights. We continued to share the polls in other groups retarded to the industry and saw great results.


My roll was to create the polls questions and answers and then convert them into content as well as mapping out where we should use these content once it was ready.

The Solution

Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.

Skills Used

Social Media Management

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Snow Teeth Whitening

Massive Scaling During the Holidays

0.2

ROAS

LED Supply

Client couldn't profitably acquire customers through their search ads. Our team helped do some minor rebranding, as well as focus on their (at the time) audience core of police departments.

Angelo David Hair Salon

This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.