Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.

The Challenge

Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.

The Process

As many companies did, we turned to webinars some just with or own staff and many with partners from the industry. As a result we were able to engage with the attendees via polls and conversations after the presentation. We used these polls to engage on social media and then convert the results into infographics, blogs and shorter insights. We continued to share the polls in other groups retarded to the industry and saw great results.


My roll was to create the polls questions and answers and then convert them into content as well as mapping out where we should use these content once it was ready.

The Solution

Although we had to do 4-5 webinars to match the amount of leads we received from one live event. The content we extracted from these webinars increased followers on our social media channels by 8-10% each month, and engagement up 20%.

Skills Used

Social Media Management

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Merit Beauty

DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.

0.6

CPL

Moonai Kids

Create Moonai Kids Awareness online.

0.5

CPI

Flipp

Turn a grocery shopping and coupon app into a household name in the United States.

Kristi Hyson

Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.