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I helped scale Official Sea Moss a Sea Moss supplement company from 12k to 59k in revenue per month using Facebook and Instagram ads. Initially the account spent a small budget of $1,200 per month which grew to over $6,000 per month within the first 3 months.
Here is a quick interview with Cynthia from Official Sea Moss: https://youtu.be/3ujZ0oAcG4g
Prior the Facebook ad account was losing money on ad spend and product cost due to poor structure and incorrect campaigns. Official Sea Moss sells sea moss health supplements.
The strategies used to increase ROAS were: deploying out of the box creative that were different from competitors, focusing mainly on ROAS and high return rate products, and bundling.
I helped scale Official Sea Moss a Sea Moss supplement company from 12k to 59k in revenue per month using Facebook and Instagram ads. Initially the account spent a small budget of $1,200 per month which grew to over $6,000 per month within the first 3 months.
Here is a quick interview with Cynthia from Official Sea Moss: https://youtu.be/3ujZ0oAcG4g
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
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