Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.

• CPO (Cost per order) was drastically increasing
• Competition like Zomato had an upper hand
• Hyperlocal targeting had very high CPA