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2.3x increase in Conversion Rates (CVR) on the new landing pages.
250K increase in company-wide monthly revenue.
48% decrease in Customer Acquisition Costs (CACs).
TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.
Ombre Labs was no longer profitably growing their business on Facebook Ads due to the higher Customer Acquisition Costs (CACs) posed by the IOS 14.5 update.
Guided the client in developing new landing pages to improve their Conversion Rate (CVR).
Winning Presell Page: https://healthybear.co/ombre/40off
Winning Offer Page: https://www.ombrelab.com/pages/marketing-59
Tested new offer models to appeal to broader, more profitable audiences.
Diversified into more cost-effective traffic sources, including TikTok Ads and traditional affiliate channels, to more profitably acquire new customers.
2.3x increase in Conversion Rates (CVR) on the new landing pages.
250K increase in company-wide monthly revenue.
48% decrease in Customer Acquisition Costs (CACs).
TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.
CRO,Marketing Strategy
Health & Wellness
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BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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