2.3x increase in Conversion Rates (CVR) on the new landing pages.


250K increase in company-wide monthly revenue.


48% decrease in Customer Acquisition Costs (CACs).


TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.

The Challenge

Ombre Labs was no longer profitably growing their business on Facebook Ads due to the higher Customer Acquisition Costs (CACs) posed by the IOS 14.5 update.

The Process

Guided the client in developing new landing pages to improve their Conversion Rate (CVR).


Winning Presell Page: https://healthybear.co/ombre/40off

Winning Offer Page: https://www.ombrelab.com/pages/marketing-59


Tested new offer models to appeal to broader, more profitable audiences.


Diversified into more cost-effective traffic sources, including TikTok Ads and traditional affiliate channels, to more profitably acquire new customers.

The Solution

2.3x increase in Conversion Rates (CVR) on the new landing pages.


250K increase in company-wide monthly revenue.


48% decrease in Customer Acquisition Costs (CACs).


TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.

Skills Used

CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.87

CPL

HomeZone

I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL

Wise Lines

Sight Diagnostic

I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.

0.37

CPL

Green Remodeling Solutions

This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.