2.3x increase in Conversion Rates (CVR) on the new landing pages.


250K increase in company-wide monthly revenue.


48% decrease in Customer Acquisition Costs (CACs).


TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.

The Challenge

Ombre Labs was no longer profitably growing their business on Facebook Ads due to the higher Customer Acquisition Costs (CACs) posed by the IOS 14.5 update.

The Process

Guided the client in developing new landing pages to improve their Conversion Rate (CVR).


Winning Presell Page: https://healthybear.co/ombre/40off

Winning Offer Page: https://www.ombrelab.com/pages/marketing-59


Tested new offer models to appeal to broader, more profitable audiences.


Diversified into more cost-effective traffic sources, including TikTok Ads and traditional affiliate channels, to more profitably acquire new customers.

The Solution

2.3x increase in Conversion Rates (CVR) on the new landing pages.


250K increase in company-wide monthly revenue.


48% decrease in Customer Acquisition Costs (CACs).


TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.

Skills Used

CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Wealthsimple

Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.

Treasury Wine Estates

Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

0.5

CPL

Nium

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.


3

CPL

Brick

Brick needed to scale their members in their gyms in major cities across the US.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.