2.3x increase in Conversion Rates (CVR) on the new landing pages.


250K increase in company-wide monthly revenue.


48% decrease in Customer Acquisition Costs (CACs).


TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.

The Challenge

Ombre Labs was no longer profitably growing their business on Facebook Ads due to the higher Customer Acquisition Costs (CACs) posed by the IOS 14.5 update.

The Process

Guided the client in developing new landing pages to improve their Conversion Rate (CVR).


Winning Presell Page: https://healthybear.co/ombre/40off

Winning Offer Page: https://www.ombrelab.com/pages/marketing-59


Tested new offer models to appeal to broader, more profitable audiences.


Diversified into more cost-effective traffic sources, including TikTok Ads and traditional affiliate channels, to more profitably acquire new customers.

The Solution

2.3x increase in Conversion Rates (CVR) on the new landing pages.


250K increase in company-wide monthly revenue.


48% decrease in Customer Acquisition Costs (CACs).


TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.

Skills Used

CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.7

ROAS

MozArt

Generating good ROI in a completely new market


MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.


We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.


0.6

CPL

Neopath

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.

Electric Family

Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

1.5

ROAS

Capabunga

The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.