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2.3x increase in Conversion Rates (CVR) on the new landing pages.
250K increase in company-wide monthly revenue.
48% decrease in Customer Acquisition Costs (CACs).
TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.
expert
Ombre Labs was no longer profitably growing their business on Facebook Ads due to the higher Customer Acquisition Costs (CACs) posed by the IOS 14.5 update.
Guided the client in developing new landing pages to improve their Conversion Rate (CVR).
Winning Presell Page: https://healthybear.co/ombre/40off
Winning Offer Page: https://www.ombrelab.com/pages/marketing-59
Tested new offer models to appeal to broader, more profitable audiences.
Diversified into more cost-effective traffic sources, including TikTok Ads and traditional affiliate channels, to more profitably acquire new customers.
2.3x increase in Conversion Rates (CVR) on the new landing pages.
250K increase in company-wide monthly revenue.
48% decrease in Customer Acquisition Costs (CACs).
TikTok Ads now account for the company's largest traffic source from a customer acquisition standpoint.
CRO,Marketing Strategy
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
