This new to the world CBD firm had to launch a new product in the medicinal CBD space which is highly regulated.
I led an accelerated multiphase consumer research process to outline brand positioning and communications. I outlined the go-to-market strategy.
Paid Ads,Paid Ads,Marketing Strategy,Branding,Content Marketing
Health & Wellness
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Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity
How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.
This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe