expert
This new to the world CBD firm had to launch a new product in the medicinal CBD space which is highly regulated.
I led an accelerated multiphase consumer research process to outline brand positioning and communications. I outlined the go-to-market strategy.
Paid Ads,Paid Ads,Marketing Strategy,Branding,Content Marketing
Health & Wellness
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.