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We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
Orie Dental offers a unique toothpaste experience with the promise of getting rid of morning breath - for good! They came to Bloom needing everything from consulting on their website to putting together a marketing plan that wouldn't break the bank and scale them at a reasonable rate.
Toothpaste is a competitive industry and Orie's product isn't the cheapest option - but we know that we can get people to try the product, they won't be able to go back to their old brand.
We put together a easy-to-navigate site plan, curated UGC and suggested a subscription model. We put together an email lead capture designed to get people to buy their first tube.
Through our recommendations, the site has over a 4% conversion rate & we are adding SMS to their plan to help compound results heading into Q4.
We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping
Health & Wellness
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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