We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.


We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.

40
ROAS

The Challenge

Orie Dental offers a unique toothpaste experience with the promise of getting rid of morning breath - for good! They came to Bloom needing everything from consulting on their website to putting together a marketing plan that wouldn't break the bank and scale them at a reasonable rate.


Toothpaste is a competitive industry and Orie's product isn't the cheapest option - but we know that we can get people to try the product, they won't be able to go back to their old brand.

The Process

We put together a easy-to-navigate site plan, curated UGC and suggested a subscription model. We put together an email lead capture designed to get people to buy their first tube.


Through our recommendations, the site has over a 4% conversion rate & we are adding SMS to their plan to help compound results heading into Q4.

The Solution

We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.


We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.

Skills Used

Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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