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We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
Orie Dental offers a unique toothpaste experience with the promise of getting rid of morning breath - for good! They came to Bloom needing everything from consulting on their website to putting together a marketing plan that wouldn't break the bank and scale them at a reasonable rate.
Toothpaste is a competitive industry and Orie's product isn't the cheapest option - but we know that we can get people to try the product, they won't be able to go back to their old brand.
We put together a easy-to-navigate site plan, curated UGC and suggested a subscription model. We put together an email lead capture designed to get people to buy their first tube.
Through our recommendations, the site has over a 4% conversion rate & we are adding SMS to their plan to help compound results heading into Q4.
We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping
Health & Wellness
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Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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