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We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
agency
Orie Dental offers a unique toothpaste experience with the promise of getting rid of morning breath - for good! They came to Bloom needing everything from consulting on their website to putting together a marketing plan that wouldn't break the bank and scale them at a reasonable rate.
Toothpaste is a competitive industry and Orie's product isn't the cheapest option - but we know that we can get people to try the product, they won't be able to go back to their old brand.
We put together a easy-to-navigate site plan, curated UGC and suggested a subscription model. We put together an email lead capture designed to get people to buy their first tube.
Through our recommendations, the site has over a 4% conversion rate & we are adding SMS to their plan to help compound results heading into Q4.
We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping
Health & Wellness
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
