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We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
agency
Orie Dental offers a unique toothpaste experience with the promise of getting rid of morning breath - for good! They came to Bloom needing everything from consulting on their website to putting together a marketing plan that wouldn't break the bank and scale them at a reasonable rate.
Toothpaste is a competitive industry and Orie's product isn't the cheapest option - but we know that we can get people to try the product, they won't be able to go back to their old brand.
We put together a easy-to-navigate site plan, curated UGC and suggested a subscription model. We put together an email lead capture designed to get people to buy their first tube.
Through our recommendations, the site has over a 4% conversion rate & we are adding SMS to their plan to help compound results heading into Q4.
We scaled Orie Dental from $0/mo (they were brand new) to now doing $5k/mo in subscriptions to $1k/mo in new customer acquisition with projections of getting them to hit $20k/mo in subscriptions in the next 4 months.
We did this by combining paid media for brand awareness + email for increasing LTV and upselling customers to a subscription after their first purchase.
Email Marketing,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping
Health & Wellness
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As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .
