A startup in a small market share
Innovative Industrial cybersecurity supplier, I have created a very targeted LinkedIn campaign, focusing on job roles, industries, and company names for webinars, white papers, and platforms that OTORIO offers. In Google, I have created competitors and general search campaigns. In GDN, I have created banners and video campaigns in targeted industrial cybersecurity websites and youtube channels.
After 3 months, I reduced the CPL from 15$ to 5$.
Paid Ads,Paid Ads,Paid Ads,SEO,Marketing Strategy
Technology
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
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