A startup in a small market share
Innovative Industrial cybersecurity supplier, I have created a very targeted LinkedIn campaign, focusing on job roles, industries, and company names for webinars, white papers, and platforms that OTORIO offers. In Google, I have created competitors and general search campaigns. In GDN, I have created banners and video campaigns in targeted industrial cybersecurity websites and youtube channels.
After 3 months, I reduced the CPL from 15$ to 5$.
Paid Ads,Paid Ads,Paid Ads,SEO,Marketing Strategy
Technology
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Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.