Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.

They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).