Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

In 2021 Vaughtons approach Delta with a challenge. 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.

We faced several challenges.

• They target restaurant employees and we were in the middle of a pandemic
• The user experience of the website was not optimal
• We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.

Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

• Aggressively expand market share and scale growth
• Support retail growth of key retailers & key hyper targeted audiences

This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.