0.03
ROAS

The Challenge

I currently manage the entire Paislee's Closet digital strategy. Some of these include Facebook Marketing (100,000+/mo budget), Shopify Mgmt, Inventory system, SEO and more.


The market is super competitive so we spent a lot of time testing different ads and audiences until we were able to locate our ideal target customer.

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,Web Development,Marketing Strategy,Copywriting,Email Marketing

Industry

Style & Fashion

Results by the numbers

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0.1

CPR

International Conference on Fatty Liver

The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.


Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

0.7

CPO

Lemonkind

LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being.  Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive

stronger sales.



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New Glarus Bakery

Setup initial digital ads for this client

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