Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

We collaborated with entrepreneur micro-influencers to create a user-generated content (UGC) campaign with promo codes advocating the use of Adobe Creative Cloud Express in their day-to-day and produced a 1min bumper advert with one of them for distribution on TikTok and Instagram.

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.

Provided SEO, developed landing pages, promoted Accu-Chek glucose monitors and strips

Designed and developed branded adver-games as content for kids/teens in collaboration with the Juvenile Diabetes Research Foundation (JDRF)