I currently manage the entire Paislee's Closet digital strategy. Some of these include Facebook Marketing (100,000+/mo budget), Shopify Mgmt, Inventory system, SEO and more.
The market is super competitive so we spent a lot of time testing different ads and audiences until we were able to locate our ideal target customer.
Paid Ads,Paid Ads,Paid Ads,Branding,Web Development,Marketing Strategy,Copywriting,Email Marketing
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.