0.03
ROAS

The Challenge

I currently manage the entire Paislee's Closet digital strategy. Some of these include Facebook Marketing (100,000+/mo budget), Shopify Mgmt, Inventory system, SEO and more.


The market is super competitive so we spent a lot of time testing different ads and audiences until we were able to locate our ideal target customer.

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Branding,Web Development,Marketing Strategy,Copywriting,Email Marketing

Industry

Style & Fashion

Results by the numbers

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9.5

ROAS

Inkkas

In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

0.5

CPO

Made by Nacho

Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

Wolford

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

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