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The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.
The challenge at Panasonic Canada Inc. was to implement a consistent dealership base communication process that kept customers informed on upcoming new Panasonic products and offered them an automated way to purchase technology goods at whole sale prices.
The company had recently implemented a marketing technology stack of Salesforce with Marketo. The company required someone to develop an email marketing process within the company that reliably communicated new product releases and offers back to dealers working with Panasonic.
The following process was conducted:
The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.
Web Development,Marketing Strategy,Email Marketing
Electronics
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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