The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.

The Challenge

The challenge at Panasonic Canada Inc. was to implement a consistent dealership base communication process that kept customers informed on upcoming new Panasonic products and offered them an automated way to purchase technology goods at whole sale prices.

The Process

The company had recently implemented a marketing technology stack of Salesforce with Marketo. The company required someone to develop an email marketing process within the company that reliably communicated new product releases and offers back to dealers working with Panasonic.


The following process was conducted:



  1. The customer database was added to the Marketo instance and email compliance tracking was implemented
  2. Templates that were tested to have maximized engagement and conversions were implemented for each business unit at Panasonic.
  3. Internal teams were worked with and a monthly email strategy was put in place to maximize product exposure while minimizing email opt-outs.
  4. The success of each email and email nurture program was tracked with the CRM integration to attribute campaign success to marketing.
  5. A/B testing was conducted with each nurture email, test results were shared with business groups to support sales efforts as well, test findings were finally learned from and improved future email programs to maximize product engagements and open sales opportunities.

The Solution

The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.

Skills Used

Web Development,Marketing Strategy,Email Marketing

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

7

ROAS

PaireLA

The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.


We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.


As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.


While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

Cryptorays

This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.


The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.

4.02

ROAS

Mozart Supplies

Mozart Supplies came to use because they had never sold on their own website. They were getting all their sales from Amazon and whenever they tried getting sales elsewhere the results were poor and unprofitable.

0.48

CPM

Vakilsearch

I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.