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The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.
The challenge at Panasonic Canada Inc. was to implement a consistent dealership base communication process that kept customers informed on upcoming new Panasonic products and offered them an automated way to purchase technology goods at whole sale prices.
The company had recently implemented a marketing technology stack of Salesforce with Marketo. The company required someone to develop an email marketing process within the company that reliably communicated new product releases and offers back to dealers working with Panasonic.
The following process was conducted:
The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.
Web Development,Marketing Strategy,Email Marketing
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