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The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.
The challenge at Panasonic Canada Inc. was to implement a consistent dealership base communication process that kept customers informed on upcoming new Panasonic products and offered them an automated way to purchase technology goods at whole sale prices.
The company had recently implemented a marketing technology stack of Salesforce with Marketo. The company required someone to develop an email marketing process within the company that reliably communicated new product releases and offers back to dealers working with Panasonic.
The following process was conducted:
The result from this initiative was that business groups had a reliable method to share communications and product-related promotions with existing customers. Panasonic business units also were now receiving market intel on what messaging sells the product. Finally, the Panasonic business groups were empowered by the CRM tracking which allowed sales representatives to have data on hand when conducting sales calls with dealers. Ultimately, this communication process enabled warmer customer follow-ups for sales and increased engagement for sales.
Web Development,Marketing Strategy,Email Marketing
Electronics
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Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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