• Built out affiliate program for children’s clothing brand resulting in coverage from prominent publications like Forbes 
  • Tested ads on Google and Facebook

The Challenge

  • Limited digital marketing presence to build up direct to consumer business
  • Lack of pre-existing platform accounts to increase reach with consumers
  • Limited learnings from past marketing campaigns
  • Need to determine which channels to invest spend, and build from scratch

The Process

The Solution

  • Built out affiliate program for children’s clothing brand resulting in coverage from prominent publications like Forbes 
  • Tested ads on Google and Facebook
Skills Used

Marketing Strategy,Paid Ads,Paid Ads,CRO,Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.


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We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience. 


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