When we started campaign leads were coming in at $100+ CPL, we were able to reduce them to $10-$20 CPLs while painting x10 ROA.
Park West is known for its art sales on U.S cruise ships. Thereafter lockdown they needed to pivot business into the online environment.
the strategy included full-funnel marketing on SEM, Social, & Programmatic. The Goal was to collect leads to sign on to their weekly online auction.
Crating a full-funnel multi-touch attribution program. Being in front of past purchases while adding massively new leads to the funnel. Using SEM, Social, & Programmatic to hermetically help PWG launch their new online business.
When we started campaign leads were coming in at $100+ CPL, we were able to reduce them to $10-$20 CPLs while painting x10 ROA.
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