When we started campaign leads were coming in at $100+ CPL, we were able to reduce them to $10-$20 CPLs while painting x10 ROA.
expert
Park West is known for its art sales on U.S cruise ships. Thereafter lockdown they needed to pivot business into the online environment.
the strategy included full-funnel marketing on SEM, Social, & Programmatic. The Goal was to collect leads to sign on to their weekly online auction.
Crating a full-funnel multi-touch attribution program. Being in front of past purchases while adding massively new leads to the funnel. Using SEM, Social, & Programmatic to hermetically help PWG launch their new online business.
When we started campaign leads were coming in at $100+ CPL, we were able to reduce them to $10-$20 CPLs while painting x10 ROA.
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Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.