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In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Patriotic Mint sells collectibles in a highly competitive industry with not much room for discounts, and was finding it challenging to retain customers and turn them into repeat buyers. They were looking for a team with the experience to create compelling email campaigns that would engage and connect with their previous customers in the hopes of turning them into repeat buyers.
There are two ways to stimulate engagement in this space. The first one are with coins that are hot at the moment, for example if the Mint releases a new coin that will generate a lot of buzz regarding that coin and its predecessors. Another way is to relate coins to a particular holiday or season. The relevancy of the date to the collectible will stimulate lots of engagement. We created an annual calendar that relates particular dates to specific sets - e.g. March 1 is the date that Yellowstone National Park was designated in 1871 - which makes the National Park Quarters set and specifically the Yellowstone Quarter very relevant on that date.
Our team is responsible for content creation, design, product selection, esp of choice, scheduling and reporting on the email performance.
In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Email Marketing,Branding,Content Marketing
Gaming
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Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.
Wolford is an Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.
Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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