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In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Patriotic Mint sells collectibles in a highly competitive industry with not much room for discounts, and was finding it challenging to retain customers and turn them into repeat buyers. They were looking for a team with the experience to create compelling email campaigns that would engage and connect with their previous customers in the hopes of turning them into repeat buyers.
There are two ways to stimulate engagement in this space. The first one are with coins that are hot at the moment, for example if the Mint releases a new coin that will generate a lot of buzz regarding that coin and its predecessors. Another way is to relate coins to a particular holiday or season. The relevancy of the date to the collectible will stimulate lots of engagement. We created an annual calendar that relates particular dates to specific sets - e.g. March 1 is the date that Yellowstone National Park was designated in 1871 - which makes the National Park Quarters set and specifically the Yellowstone Quarter very relevant on that date.
Our team is responsible for content creation, design, product selection, esp of choice, scheduling and reporting on the email performance.
In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Email Marketing,Branding,Content Marketing
Gaming
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Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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