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In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Patriotic Mint sells collectibles in a highly competitive industry with not much room for discounts, and was finding it challenging to retain customers and turn them into repeat buyers. They were looking for a team with the experience to create compelling email campaigns that would engage and connect with their previous customers in the hopes of turning them into repeat buyers.
There are two ways to stimulate engagement in this space. The first one are with coins that are hot at the moment, for example if the Mint releases a new coin that will generate a lot of buzz regarding that coin and its predecessors. Another way is to relate coins to a particular holiday or season. The relevancy of the date to the collectible will stimulate lots of engagement. We created an annual calendar that relates particular dates to specific sets - e.g. March 1 is the date that Yellowstone National Park was designated in 1871 - which makes the National Park Quarters set and specifically the Yellowstone Quarter very relevant on that date.
Our team is responsible for content creation, design, product selection, esp of choice, scheduling and reporting on the email performance.
In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Email Marketing,Branding,Content Marketing
Gaming
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Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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