How did we drive a massive 80% increase in revenue from returning customers during the first quarter of 2021, which is traditionally a slow period coming right after the busy holiday season?


In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.

While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.

The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!

Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.

Razor Clicks

Mayple Vetted

agency

The Challenge

Patriotic Mint sells collectibles in a highly competitive industry with not much room for discounts, and was finding it challenging to retain customers and turn them into repeat buyers. They were looking for a team with the experience to create compelling email campaigns that would engage and connect with their previous customers in the hopes of turning them into repeat buyers.

The Process

There are two ways to stimulate engagement in this space. The first one are with coins that are hot at the moment, for example if the Mint releases a new coin that will generate a lot of buzz regarding that coin and its predecessors. Another way is to relate coins to a particular holiday or season. The relevancy of the date to the collectible will stimulate lots of engagement. We created an annual calendar that relates particular dates to specific sets - e.g. March 1 is the date that Yellowstone National Park was designated in 1871 - which makes the National Park Quarters set and specifically the Yellowstone Quarter very relevant on that date.

Our team is responsible for content creation, design, product selection, esp of choice, scheduling and reporting on the email performance.

The Solution

How did we drive a massive 80% increase in revenue from returning customers during the first quarter of 2021, which is traditionally a slow period coming right after the busy holiday season?


In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.

While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.

The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!

Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.

Skills Used

Email Marketing,Branding,Content Marketing

Industry

Gaming

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