Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Patriotic Mint sells collectibles in a highly competitive industry with not much room for discounts, and was finding it challenging to retain customers and turn them into repeat buyers. They were looking for a team with the experience to create compelling email campaigns that would engage and connect with their previous customers in the hopes of turning them into repeat buyers.
There are two ways to stimulate engagement in this space. The first one are with coins that are hot at the moment, for example if the Mint releases a new coin that will generate a lot of buzz regarding that coin and its predecessors. Another way is to relate coins to a particular holiday or season. The relevancy of the date to the collectible will stimulate lots of engagement. We created an annual calendar that relates particular dates to specific sets - e.g. March 1 is the date that Yellowstone National Park was designated in 1871 - which makes the National Park Quarters set and specifically the Yellowstone Quarter very relevant on that date.
Our team is responsible for content creation, design, product selection, esp of choice, scheduling and reporting on the email performance.
In the first quarter of 2021, our emails were responsible for driving an 80% increase in revenue from returning customers by maximizing the power of strategic flows sent to a subscriber based on their activity.
While our campaigns logged a respectable 22¢ per recipient during Q1, our flows racked up a massive $4.19 of revenue per recipient for the brand, resulting in a 227% increase in the percentage of returning revenue over the same period one year ago.
The power of flows cannot be emphasized enough – our flows have an open rate of 42% and the average order value is $223, which is more than double the average order value of the site in general!
Altogether, our efforts resulted in a significant boost in the percentage of revenue coming from email for the company. For Q1 of 2021, email revenue was 30% of total sales, up from 14% in 2020. This allowed the company more flexibility to pay for additional traffic due to the increasing LTV coming from the optimized email campaigns.
Email Marketing,Branding,Content Marketing
Gaming
Put your e-mail in and we'll arrange a consultation call for you
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
