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Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
I scaled the US, European and Canadian division via app-installs campaigns, on Facebook/Instagram and TikTok, from $0 to 6-figures/month. One of the initial challenges was that we had no creator content. For a money transfer app, establishing trust with users is key. So I put together influencer creative briefs and reduced CACs significantly.
I did the content planning for its social pages, and I also took ownership of the email marketing an influencer marketing. The influencer creatives were a big success. I ran UGC content for the performance & retargeting campaigns to drive app installs. These campaigns helped establish credibility, authority, trust and reduced the cost per acquisition drastically.
Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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