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Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
I scaled the US, European and Canadian division via app-installs campaigns, on Facebook/Instagram and TikTok, from $0 to 6-figures/month. One of the initial challenges was that we had no creator content. For a money transfer app, establishing trust with users is key. So I put together influencer creative briefs and reduced CACs significantly.
I did the content planning for its social pages, and I also took ownership of the email marketing an influencer marketing. The influencer creatives were a big success. I ran UGC content for the performance & retargeting campaigns to drive app installs. These campaigns helped establish credibility, authority, trust and reduced the cost per acquisition drastically.
Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
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Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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