Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
I scaled the US, European and Canadian division via app-installs campaigns, on Facebook/Instagram and TikTok, from $0 to 6-figures/month. One of the initial challenges was that we had no creator content. For a money transfer app, establishing trust with users is key. So I put together influencer creative briefs and reduced CACs significantly.
I did the content planning for its social pages, and I also took ownership of the email marketing an influencer marketing. The influencer creatives were a big success. I ran UGC content for the performance & retargeting campaigns to drive app installs. These campaigns helped establish credibility, authority, trust and reduced the cost per acquisition drastically.
Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
Paid Ads,Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.