
Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
I scaled the US, European and Canadian division via app-installs campaigns, on Facebook/Instagram and TikTok, from $0 to 6-figures/month. One of the initial challenges was that we had no creator content. For a money transfer app, establishing trust with users is key. So I put together influencer creative briefs and reduced CACs significantly.
I did the content planning for its social pages, and I also took ownership of the email marketing an influencer marketing. The influencer creatives were a big success. I ran UGC content for the performance & retargeting campaigns to drive app installs. These campaigns helped establish credibility, authority, trust and reduced the cost per acquisition drastically.
Managed a budget of $100,000/month, and achieve a consistent CAC under $15. The initial campaigns before me were all around $60 CAC. This achievement took about 2-3 months.
Paid Ads,Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.