Pcheebum after our changes and launch was able to achieve a 400% increase in ROAs as well as increase conversion rate by 40% within a month of our launch. The implementations directly resulted in a cult-like customer base that persists to this day.

4
ROAS

The Challenge

Pcheebum was a recently launched fitness apparel brand looking to reach new growth goals. Being new to the e-commerce space with a fresh brand, clothing line, and un-explored digital territory they looked to us to identify growth areas and trajectory,

The Process

As the Vice President of marketing, I managed the Account Directors and service team members to provide a clear and actionable plan based on Pcheebum's growth goals.

Our initial phase:

  • Competitor research and best practices
  • Website audit and Implementation
  • Email Marketing Flow Audit
  • Facebook Ads

On-Going Phase:

  • Pop up and flow optimization
  • On-going conversion rate optimization
  • Facebook Advertising

The Solution

Pcheebum after our changes and launch was able to achieve a 400% increase in ROAs as well as increase conversion rate by 40% within a month of our launch. The implementations directly resulted in a cult-like customer base that persists to this day.

Skills Used

CRO,Paid Ads,Email Marketing,Marketing Strategy

Industry

Sports, Outdoors & Fitness

Results by the numbers

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