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Pcheebum after our changes and launch was able to achieve a 400% increase in ROAs as well as increase conversion rate by 40% within a month of our launch. The implementations directly resulted in a cult-like customer base that persists to this day.
expert
Pcheebum was a recently launched fitness apparel brand looking to reach new growth goals. Being new to the e-commerce space with a fresh brand, clothing line, and un-explored digital territory they looked to us to identify growth areas and trajectory,
As the Vice President of marketing, I managed the Account Directors and service team members to provide a clear and actionable plan based on Pcheebum's growth goals.
Our initial phase:
On-Going Phase:
Pcheebum after our changes and launch was able to achieve a 400% increase in ROAs as well as increase conversion rate by 40% within a month of our launch. The implementations directly resulted in a cult-like customer base that persists to this day.
CRO,Paid Ads,Email Marketing,Marketing Strategy
Sports, Outdoors & Fitness
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
