Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Lead volume from PPC is up over 300% and the cost per lead is a fraction of what it had been.
PCS Software makes TMS (Transportation Management Software) used in the trucking industry. When I first started working with them, they had a Google Ads account, but no lead (conversion) tracking in place, so it was difficult to measure and optimize campaign performance. They also had no established KPIs or performance goals.
First, I had to create goals in Google Analytics and import them into the Google Ads account.
Next, I worked with the client to set a monthly budget and lead generation targets. Each month I would manage the ad account (optimizing bids, pausing poorly converting ads and keywords, etc.) so that lead generation was maximized as much as the ad budget would allow. I had bi-weekly calls with the client to review the results and receive client feedback.
Over the next few months, I continued to optimize the ad campaigns and as results improved the monthly ad budget was increased and is now over 4 times the original budget and the program was expanded to Microsoft (Bing Ads as well).
Lead volume from PPC is up over 300% and the cost per lead is a fraction of what it had been.
Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
