Lead volume from PPC is up over 300% and the cost per lead is a fraction of what it had been.


The Challenge

PCS Software makes TMS (Transportation Management Software) used in the trucking industry. When I first started working with them, they had a Google Ads account, but no lead (conversion) tracking in place, so it was difficult to measure and optimize campaign performance. They also had no established KPIs or performance goals.

The Process

First, I had to create goals in Google Analytics and import them into the Google Ads account.

Next, I worked with the client to set a monthly budget and lead generation targets. Each month I would manage the ad account (optimizing bids, pausing poorly converting ads and keywords, etc.) so that lead generation was maximized as much as the ad budget would allow. I had bi-weekly calls with the client to review the results and receive client feedback.

Over the next few months, I continued to optimize the ad campaigns and as results improved the monthly ad budget was increased and is now over 4 times the original budget and the program was expanded to Microsoft (Bing Ads as well).

The Solution

Lead volume from PPC is up over 300% and the cost per lead is a fraction of what it had been.

Skills Used

Paid Ads,Paid Ads



Results by the numbers

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