
In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.
A pet accessories company hired me to help them scale their ecommerce business and improve the profitability of digital advertising.
Facebook Ads
Google Ads & Microsoft Ads
Conversion Rate Optimization (CRO)
In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.
Paid Ads,Paid Ads,CRO,Google Shopping,Paid Ads,Paid Ads,SEO
Pets
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I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.