In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.

3
ROAS

The Challenge

A pet accessories company hired me to help them scale their ecommerce business and improve the profitability of digital advertising.

The Process

Facebook Ads



  • Devised new offers, messaging, creatives, and audiences for paid social campaigns.
  • Optimized Facebook Ads to drive over 300% return on ad spend to new audiences. 
  • Used humor in ads to amplify engagement and conversions resulting in individual ads receiving 20,000+ likes, 9,000+ saves, and 100’s of comments.


Google Ads & Microsoft Ads



  • Created and optimized Google & Microsoft Shopping and Search Campaigns.


Conversion Rate Optimization (CRO)



  • Drove $143,000 in revenue from people who engaged with website popups.
  • Optimized the conversion funnel through rigorous A/B testing of apps and page elements on the homepage, cart, and product pages. 
  • Raised conversion rate from 2.8% to 3.8% after only 2 months.

The Solution

In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.

Skills Used

Paid Ads,Paid Ads,CRO,Google Shopping,Paid Ads,Paid Ads,SEO

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.1

ROAS

Innovet Pet

Innovet was selling well on Amazon, but their in-house team didn’t have the time to give Amazon PPC ads what it deserves. So, they wanted to try hiring an expert to take over PPC to see if there are opportunities to grow sales. I ended up doubling their sales!

3.5

CPI

Taste

We have a fantastic app, now how do we get users?

PACHAMAMA

PACHAMAMA enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

$200K

New ARR

Circle

I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.


One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.