In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.


The Challenge

A pet accessories company hired me to help them scale their ecommerce business and improve the profitability of digital advertising.

The Process

Facebook Ads

  • Devised new offers, messaging, creatives, and audiences for paid social campaigns.
  • Optimized Facebook Ads to drive over 300% return on ad spend to new audiences. 
  • Used humor in ads to amplify engagement and conversions resulting in individual ads receiving 20,000+ likes, 9,000+ saves, and 100’s of comments.

Google Ads & Microsoft Ads

  • Created and optimized Google & Microsoft Shopping and Search Campaigns.

Conversion Rate Optimization (CRO)

  • Drove $143,000 in revenue from people who engaged with website popups.
  • Optimized the conversion funnel through rigorous A/B testing of apps and page elements on the homepage, cart, and product pages. 
  • Raised conversion rate from 2.8% to 3.8% after only 2 months.

The Solution

In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.

Skills Used

Paid Ads,Paid Ads,CRO,Google Shopping,Paid Ads,Paid Ads,SEO



Results by the numbers

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