Pet Accessories Company Case Study

The Challenge

A pet accessories company hired me to help them scale their ecommerce business and improve the profitability of digital advertising.

The Process

Facebook Ads

Devised new offers, messaging, creatives, and audiences for paid social campaigns.
Optimized Facebook Ads to drive over 300% return on ad spend to new audiences.
Used humor in ads to amplify engagement and conversions resulting in individual ads receiving 20,000+ likes, 9,000+ saves, and 100’s of comments.

Google Ads & Microsoft Ads

Created and optimized Google & Microsoft Shopping and Search Campaigns.

Conversion Rate Optimization (CRO)

Drove $143,000 in revenue from people who engaged with website popups.
Optimized the conversion funnel through rigorous A/B testing of apps and page elements on the homepage, cart, and product pages.
Raised conversion rate from 2.8% to 3.8% after only 2 months.

The Solution

In 4 months, monthly sales increased from by $75,000 per month with a 600% return on ad spend. The site's conversion rate improved from 2.8% to 4.6%.

Website

http://nda.com

Skills Used

Paid Ads,Paid Ads,CRO,Google Shopping,Paid Ads,Paid Ads,SEO

Industry

Pets

Results by the numbers

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