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The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
As the lead strategist on the account, I conducted extensive competitor and consumer research to ensure appropriate targeting for paid and organic search efforts. Paid campaigns were tightly managed around keystone products and giftable seasons. Shopping campaigns were transitioned from the original free Google product search listings to paid Google Shopping and Bing Shopping campaigns.
The paid advertising strategy evolved as the new ecommerce website established a stronger traffic stream and we were able to identify the most profitable products for 1st time customers. Site analytics and landscape analysis guided decisions. As benchmarks and seasonal trends were documented, we were able to expand audience targeting and grow campaigns from "proof of concept" to scalable revenue stream.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,SEO
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Building a landing page that captures the essence of the brand and
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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