Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
I reviewed the previous year of activity, to glean insights in terms what has been working and what hasn't and pick up on any trends within the account.
I put together a new 6 months strategy to improve performance and also scale their activity on existing channels as well as expand to new channels.
Some of the actions taken in that process included:
The overall monthly ROAS for the account, including all performance media spend across all channels was lifted from 250% to 600% over the course of 4-5 months. Previously SEM activity was primarily relied on to carry the ROAS target, with Meta always below target. Meta results were improved by 200% and Criteo, starting at only 200% ROAS in its first month, improved to 600% ROAS, adding incremental sales and scale to PetO's digital marketing efforts.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Other
Pets
Put your e-mail in and we'll arrange a consultation call for you
The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
