1. Decrease CPA by 54%
  2. Decrease CPI by 75%
  3. Increase ROI by 1170% (compared to Facaebook)
  4. Increase in reach by 363%


Mayple Vetted


The Challenge

Expand user acquisition activities beyond Facebook and Google

The Process

  1. Research new channels and identified TikTok
  2. Create a communication strategy that fits the channel
  3. Identify micro-influencers across different countries
  4. Create video creatives and implement a user acquisition strategy
  5. Optimize cost of acquisition
  6. Scale spending up to 6 digits a month

The Solution

  1. Decrease CPA by 54%
  2. Decrease CPI by 75%
  3. Increase ROI by 1170% (compared to Facaebook)
  4. Increase in reach by 363%
Skills Used



Art & Entertainment

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