
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
This client Google Shopping campaign had a negative ROAS and didn't make any money. He wanted to scale and improve performance.
I did take over the Google Shopping campaign and restructure the campaign by splitting all the products into different price ranges. I did this because the products have a low AOV and by doing this it is easier to manage the products that have a high CPA and a very low AOV. Also added Google Ads scripts to automate parts of the bidding.
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
Paid Ads,Google Shopping
Home & Garden
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.