
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
This client Google Shopping campaign had a negative ROAS and didn't make any money. He wanted to scale and improve performance.
I did take over the Google Shopping campaign and restructure the campaign by splitting all the products into different price ranges. I did this because the products have a low AOV and by doing this it is easier to manage the products that have a high CPA and a very low AOV. Also added Google Ads scripts to automate parts of the bidding.
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
Paid Ads,Google Shopping
Home & Garden
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition

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