Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue

2
ROAS

Dutch Digital Ltd

Mayple Vetted

agency

The Challenge

This client Google Shopping campaign had a negative ROAS and didn't make any money. He wanted to scale and improve performance.

The Process

I did take over the Google Shopping campaign and restructure the campaign by splitting all the products into different price ranges. I did this because the products have a low AOV and by doing this it is easier to manage the products that have a high CPA and a very low AOV. Also added Google Ads scripts to automate parts of the bidding.

The Solution

Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue

Skills Used

Paid Ads,Google Shopping

Industry

Home & Garden

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