
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
This client Google Shopping campaign had a negative ROAS and didn't make any money. He wanted to scale and improve performance.
I did take over the Google Shopping campaign and restructure the campaign by splitting all the products into different price ranges. I did this because the products have a low AOV and by doing this it is easier to manage the products that have a high CPA and a very low AOV. Also added Google Ads scripts to automate parts of the bidding.
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
Paid Ads,Google Shopping
Home & Garden
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This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.