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Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
agency
This client Google Shopping campaign had a negative ROAS and didn't make any money. He wanted to scale and improve performance.
I did take over the Google Shopping campaign and restructure the campaign by splitting all the products into different price ranges. I did this because the products have a low AOV and by doing this it is easier to manage the products that have a high CPA and a very low AOV. Also added Google Ads scripts to automate parts of the bidding.
Media spend + 23% resulting in transactions increases of +140% and +151% in Revenue
Paid Ads,Google Shopping
Home & Garden
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.
Lead Generation Landing Page.
In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
