I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

Le Mieux Skincare had built a strong community and retail presence for their brand. Some of the most well-known Hollywood celebrities use Le Mieux Skincare, yet they were not able to leverage paid social ads effectively to increase revenue on their digital channel.

Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.