When they started their business they invested 4-5K per month to generate sales but did not succeed. They tried a couple of agencies to make it positive but did not succeed.
Their ROAS was 0.75 when we took over the project and main challenge was to keep ROAS 5+ which we were able to achieve.
We have been working on their Google ads where we set up Search, Shopping, and display campaigns for them with a strategy to increase the intense based traffic which helped them to get more sales.
Paid Ads,Google Shopping
Style & Fashion
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The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.

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