Planned Parenthood US Case Study

The Challenge

Increase MAU's and medical subscriptions for the brand and affiliates members in the US. This has a direct impact on MRR.

The Process

Mapped out consumer journey and created a growth marketing strategy that was centralized on not just user acquisition but ongoing nurturing. This was strictly done through primary media channels including TikTok, Snapchat, Apple Search, FB/IG and Google universal campaigns. The main objectives were app installs + re-engagement campaigns.

The Solution

+ 300% Return on Investment

+ 100% Growth in Monthly Installs from Paid Ads

+ 120% Growth in Monthly Revenue

Website

https://plannedparenthooddirect.org

Skills Used

Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads

Industry

Technology

Results by the numbers

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