+ 300% Return on Investment
+ 100% Growth in Monthly Installs from Paid Ads
+ 120% Growth in Monthly Revenue
Increase MAU's and medical subscriptions for the brand and affiliates members in the US. This has a direct impact on MRR.
Mapped out consumer journey and created a growth marketing strategy that was centralized on not just user acquisition but ongoing nurturing. This was strictly done through primary media channels including TikTok, Snapchat, Apple Search, FB/IG and Google universal campaigns. The main objectives were app installs + re-engagement campaigns.
+ 300% Return on Investment
+ 100% Growth in Monthly Installs from Paid Ads
+ 120% Growth in Monthly Revenue
Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads
Technology
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.