In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.

Working with them on variety of special projects was and is one of the satisfying work we do here :)

We help them with many projects including leads, selling books, tickets, branding and social media management.

To personally start an e-commerce brand.

Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.