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The challenges with Bounkit were to bring a much more cohesive feel to their social media approach and provide content unity and consistency. Not being on location, we had to work hand in hand with the owners to ensure proper creative execution and representation of their physical location. Working with a luxury jewelry company, it was important to get traffic to their pages, and from there to their website where they could expand on their story and offering.
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.