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This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
Pleasures had not prioritized their Paid Media strategy before coming with us. They needed to create a compelling strategy for their fast-changing, seasonal products that would remain relevant over the months and years without getting boring for their customer base, while being profitable.
- I first got to search and understand which customer segments was it more important to target initially. Since our launch on Paid Social was going to be for a specific partnership campaign, the first audiences were country-wide, with interests in particular music bands.
- I created a Dynamic Product campaign to capture past visitors and engagers through remarketing
- I tested separately by age groups for initial assessment of performance and defining the next steps. The initial testing process lasted between 15 days and one month.
This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
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Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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