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This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
Pleasures had not prioritized their Paid Media strategy before coming with us. They needed to create a compelling strategy for their fast-changing, seasonal products that would remain relevant over the months and years without getting boring for their customer base, while being profitable.
- I first got to search and understand which customer segments was it more important to target initially. Since our launch on Paid Social was going to be for a specific partnership campaign, the first audiences were country-wide, with interests in particular music bands.
- I created a Dynamic Product campaign to capture past visitors and engagers through remarketing
- I tested separately by age groups for initial assessment of performance and defining the next steps. The initial testing process lasted between 15 days and one month.
This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
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This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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