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This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
Pleasures had not prioritized their Paid Media strategy before coming with us. They needed to create a compelling strategy for their fast-changing, seasonal products that would remain relevant over the months and years without getting boring for their customer base, while being profitable.
- I first got to search and understand which customer segments was it more important to target initially. Since our launch on Paid Social was going to be for a specific partnership campaign, the first audiences were country-wide, with interests in particular music bands.
- I created a Dynamic Product campaign to capture past visitors and engagers through remarketing
- I tested separately by age groups for initial assessment of performance and defining the next steps. The initial testing process lasted between 15 days and one month.
This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
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Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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