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This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
Pleasures had not prioritized their Paid Media strategy before coming with us. They needed to create a compelling strategy for their fast-changing, seasonal products that would remain relevant over the months and years without getting boring for their customer base, while being profitable.
- I first got to search and understand which customer segments was it more important to target initially. Since our launch on Paid Social was going to be for a specific partnership campaign, the first audiences were country-wide, with interests in particular music bands.
- I created a Dynamic Product campaign to capture past visitors and engagers through remarketing
- I tested separately by age groups for initial assessment of performance and defining the next steps. The initial testing process lasted between 15 days and one month.
This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
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The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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