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This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
Pleasures had not prioritized their Paid Media strategy before coming with us. They needed to create a compelling strategy for their fast-changing, seasonal products that would remain relevant over the months and years without getting boring for their customer base, while being profitable.
- I first got to search and understand which customer segments was it more important to target initially. Since our launch on Paid Social was going to be for a specific partnership campaign, the first audiences were country-wide, with interests in particular music bands.
- I created a Dynamic Product campaign to capture past visitors and engagers through remarketing
- I tested separately by age groups for initial assessment of performance and defining the next steps. The initial testing process lasted between 15 days and one month.
This was a very successful account. We had noticed that they already had good ROAS with their FB campaigns at around 4, but we managed to increase it to over 20. I had to double-check that all of the tracking was correct make sure the results were realistic before reporting back.
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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