Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.

0.5
ROAS

The Challenge

They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store. 

The Process

Upon auditing they do not have the right funnel strategy setup, helped them come up with creatives brief and type of creative needed for each funnel. Leveraging heavy DPA for remarketing on content view/ abandon cart / and upselling/cross selling. 

The Solution

Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

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0.17

CPL

OnBudget Painting

This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.

3

ROAS

Buckaroo Leatherworks

Expand the brand's target market overseas to US and CA audiences

0 to 150k

Organic monthly impressions

Bellissimo Custom Hats

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

Sight Diagnostic

I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.

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