Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.
expert
They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store.
Upon auditing they do not have the right funnel strategy setup, helped them come up with creatives brief and type of creative needed for each funnel. Leveraging heavy DPA for remarketing on content view/ abandon cart / and upselling/cross selling.
Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.
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The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.