Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.
They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store.
Upon auditing they do not have the right funnel strategy setup, helped them come up with creatives brief and type of creative needed for each funnel. Leveraging heavy DPA for remarketing on content view/ abandon cart / and upselling/cross selling.
Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.