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Deployed the brand and single-handedly managed marketing and communications to it's $2B valuation.
expert
Launch a B2B and B2G brand and communications strategy for a renewable energy company.
As the lead marketing and communications hire, I was tasked with building and deploying the brand and communications strategy.
Deployed the brand and single-handedly managed marketing and communications to it's $2B valuation.
Paid Ads,CMO,Content Marketing,Copywriting,Branding
Technology
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Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
