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Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
Priyanka Chopra Jonas, a global name provided us with the challenge to make her the most followed celebrity on Instagram in South Asia. The challenge also was that the platform does not allow users to directly advertise for 'followers.'
The approach undertaken was two-fold. Brand awareness and reach objectives had to be maximized by driving audiences to her Instagram profile. For brand awareness, all her partner brand assets were promoted to ensure the audiences following segments like beauty were aware of her endorsements and would follow her profile. For reach, we collaborated with her movie project studios to advertise and undertake whitelist campaigns to garner maximum exposure.
Through the activity the desired results were achieved not only on Instagram but also her Facebook page grew significantly.
Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
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They wanted to have a landing page for one of their event and an improvement of their website
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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