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Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
Priyanka Chopra Jonas, a global name provided us with the challenge to make her the most followed celebrity on Instagram in South Asia. The challenge also was that the platform does not allow users to directly advertise for 'followers.'
The approach undertaken was two-fold. Brand awareness and reach objectives had to be maximized by driving audiences to her Instagram profile. For brand awareness, all her partner brand assets were promoted to ensure the audiences following segments like beauty were aware of her endorsements and would follow her profile. For reach, we collaborated with her movie project studios to advertise and undertake whitelist campaigns to garner maximum exposure.
Through the activity the desired results were achieved not only on Instagram but also her Facebook page grew significantly.
Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
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