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Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
Priyanka Chopra Jonas, a global name provided us with the challenge to make her the most followed celebrity on Instagram in South Asia. The challenge also was that the platform does not allow users to directly advertise for 'followers.'
The approach undertaken was two-fold. Brand awareness and reach objectives had to be maximized by driving audiences to her Instagram profile. For brand awareness, all her partner brand assets were promoted to ensure the audiences following segments like beauty were aware of her endorsements and would follow her profile. For reach, we collaborated with her movie project studios to advertise and undertake whitelist campaigns to garner maximum exposure.
Through the activity the desired results were achieved not only on Instagram but also her Facebook page grew significantly.
Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
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Wolford is an Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.
Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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