Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
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Priyanka Chopra Jonas, a global name provided us with the challenge to make her the most followed celebrity on Instagram in South Asia. The challenge also was that the platform does not allow users to directly advertise for 'followers.'
The approach undertaken was two-fold. Brand awareness and reach objectives had to be maximized by driving audiences to her Instagram profile. For brand awareness, all her partner brand assets were promoted to ensure the audiences following segments like beauty were aware of her endorsements and would follow her profile. For reach, we collaborated with her movie project studios to advertise and undertake whitelist campaigns to garner maximum exposure.
Through the activity the desired results were achieved not only on Instagram but also her Facebook page grew significantly.
Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.