Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.

0.4
CPM

Malik S.

Mayple Vetted

expert

The Challenge

Priyanka Chopra Jonas, a global name provided us with the challenge to make her the most followed celebrity on Instagram in South Asia. The challenge also was that the platform does not allow users to directly advertise for 'followers.'

The Process

The approach undertaken was two-fold. Brand awareness and reach objectives had to be maximized by driving audiences to her Instagram profile. For brand awareness, all her partner brand assets were promoted to ensure the audiences following segments like beauty were aware of her endorsements and would follow her profile. For reach, we collaborated with her movie project studios to advertise and undertake whitelist campaigns to garner maximum exposure.


Through the activity the desired results were achieved not only on Instagram but also her Facebook page grew significantly.

The Solution

Not only did we achieved a 40% better CPM but at the end of the campaign, Priyanka Chopra Jonas was the most followed South Asian celebrity on Instagram and second-most followed on Facebook.

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Grailed

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

-79%

Cost per registration

Leeds Beckett

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


EZ Detangler Brush

EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.


RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.


The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.

0.5

ROAS

Elia Perfum

This customer wanted to increase their ads revenue and launch a new product using their current customer data and pixel information.


The main challenge we had with them, was to increase the AOV because the conversion rate was amazing but we weren't profitable with those sales