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ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
expert
ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
Paid Ads,CRO
Home & Garden
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
