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ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
Paid Ads,CRO
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Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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