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ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
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SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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