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ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
ProFlowers (eCommerce)
- Increased affiliate revenue by 9.9x YOY ($28,262.77 in rev 2019 VS $281,232.49 in rev 2020 during the highest spending month (Feb 2020)) while maintaining a 42% margin on a 30% goal.
- With this merchant, I optimized bidding on a device and keyword level and while meticulously checking on the search terms report to pull out irrelevant keywords and cut bad spend. The biggest issue this merchant had YOY was not bidding into the maximum amount of impression share to dominate the space. Increasing impression share dramatically, allowed me to 10x revenue while maintaining a higher margin than the goal. I also made slight on-page CRO optimizations that helped with conversion rates, including helping select the offer the merchant was running during high volume times.
Paid Ads,CRO
Home & Garden
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This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.
The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.
The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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