Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

We have a fantastic app, now how do we get users?

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.