Not only did Hop Skip Media increase conversions by 300%, but we also decrease the cost per acquisition by 46.91% and implemented a cross-device ad strategy.


"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions." 

0.47
CPL

Hop Skip Media

Mayple Vetted

agency

The Challenge

Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.


They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.

The Process

An account audit and overhaul.


The homebuilder initially requested Hop Skip Media to conduct a thorough audit along with a complete overhaul of their existing account.


Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms such as:




  • Either improving or pausing keywords that were underperforming
  • Ensure their conversion tracking was set up correctly
  • Updated their negative keyword list
  • Discovered new audiences to target 

The Solution

Not only did Hop Skip Media increase conversions by 300%, but we also decrease the cost per acquisition by 46.91% and implemented a cross-device ad strategy.


"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions." 

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Real Estate

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