expert
Leading the programmatic team for the GSK portfolio including Healthcare, Wellness, OralCare and Pharma brands
● Overseeing the programmatic campaign performance and advising the team on optimizations.
● Deriving Insights on campaigns and deliverables for future implementations.
● Providing and planning and strategic inputs for everything programmatic across DSP’s (DV360, Amazon, Verizon, Stackadapt and Direct buys)
Web Development,Paid Ads,Paid Ads
Professional Services
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.