As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

Adidas was looking for a TikTok video expert to help them release the new collection. Their objective was to create videos that look like TikTok with high-quality standards and follow TikTok's current trends.

Help Medical Supplies was looking to increase sales of their respiratory products online.

Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.