The Challenge

Leading the programmatic team for the GSK portfolio including Healthcare, Wellness, OralCare and Pharma brands

●      Overseeing the programmatic campaign performance and advising the team on optimizations.

●      Deriving Insights on campaigns and deliverables for future implementations.

●      Providing and planning and strategic inputs for everything programmatic across DSP’s (DV360, Amazon, Verizon, Stackadapt and Direct buys)   

The Process


The Solution

Skills Used

Web Development,Paid Ads,Paid Ads

Industry

Professional Services

Results by the numbers

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More Case Study

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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