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Leading the programmatic team for the GSK portfolio including Healthcare, Wellness, OralCare and Pharma brands
● Overseeing the programmatic campaign performance and advising the team on optimizations.
● Deriving Insights on campaigns and deliverables for future implementations.
● Providing and planning and strategic inputs for everything programmatic across DSP’s (DV360, Amazon, Verizon, Stackadapt and Direct buys)
Web Development,Paid Ads,Paid Ads
Professional Services
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The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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