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We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
During my time as an Integrated Account Director for a B2B advertising agency in Toronto, I was asked to work on an integrated marketing campaign to drive awareness and consideration for Q9 Networks at the time the biggest data centre, outsourced internet infrastructure, and managed services provider in Canada.
The challenge was to put together sales collateral, video content, and email campaigns to attract a highly specialized audience, while at the same time educating them on Q9's services and products. While this project leveraged my creative and project management skills, there was still a lot I needed to learn about the services and products to complete the work.
First of all, I made sure the client provided the information needed to start the project. Then I created the strategic approach to ensure the request aligned with the business objectives and validated the approach with the client to avoid any surprises, eased stress, and allowed me to successfully manage and complete the project.
We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
Email Marketing,Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy,CMO,Public Relations
Technology
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At Think Influence we were tasked to introduce incard as the new super-app of e-commerce entrepreneurs on their instagram account. We had to re-boot their account with a new strategy emphasizing community, feature benefits, and team.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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