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We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
During my time as an Integrated Account Director for a B2B advertising agency in Toronto, I was asked to work on an integrated marketing campaign to drive awareness and consideration for Q9 Networks at the time the biggest data centre, outsourced internet infrastructure, and managed services provider in Canada.
The challenge was to put together sales collateral, video content, and email campaigns to attract a highly specialized audience, while at the same time educating them on Q9's services and products. While this project leveraged my creative and project management skills, there was still a lot I needed to learn about the services and products to complete the work.
First of all, I made sure the client provided the information needed to start the project. Then I created the strategic approach to ensure the request aligned with the business objectives and validated the approach with the client to avoid any surprises, eased stress, and allowed me to successfully manage and complete the project.
We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
Email Marketing,Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy,CMO,Public Relations
Technology
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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