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We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
During my time as an Integrated Account Director for a B2B advertising agency in Toronto, I was asked to work on an integrated marketing campaign to drive awareness and consideration for Q9 Networks at the time the biggest data centre, outsourced internet infrastructure, and managed services provider in Canada.
The challenge was to put together sales collateral, video content, and email campaigns to attract a highly specialized audience, while at the same time educating them on Q9's services and products. While this project leveraged my creative and project management skills, there was still a lot I needed to learn about the services and products to complete the work.
First of all, I made sure the client provided the information needed to start the project. Then I created the strategic approach to ensure the request aligned with the business objectives and validated the approach with the client to avoid any surprises, eased stress, and allowed me to successfully manage and complete the project.
We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
Email Marketing,Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy,CMO,Public Relations
Technology
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."
We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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