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We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
During my time as an Integrated Account Director for a B2B advertising agency in Toronto, I was asked to work on an integrated marketing campaign to drive awareness and consideration for Q9 Networks at the time the biggest data centre, outsourced internet infrastructure, and managed services provider in Canada.
The challenge was to put together sales collateral, video content, and email campaigns to attract a highly specialized audience, while at the same time educating them on Q9's services and products. While this project leveraged my creative and project management skills, there was still a lot I needed to learn about the services and products to complete the work.
First of all, I made sure the client provided the information needed to start the project. Then I created the strategic approach to ensure the request aligned with the business objectives and validated the approach with the client to avoid any surprises, eased stress, and allowed me to successfully manage and complete the project.
We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
Email Marketing,Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy,CMO,Public Relations
Technology
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Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
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The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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