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We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
During my time as an Integrated Account Director for a B2B advertising agency in Toronto, I was asked to work on an integrated marketing campaign to drive awareness and consideration for Q9 Networks at the time the biggest data centre, outsourced internet infrastructure, and managed services provider in Canada.
The challenge was to put together sales collateral, video content, and email campaigns to attract a highly specialized audience, while at the same time educating them on Q9's services and products. While this project leveraged my creative and project management skills, there was still a lot I needed to learn about the services and products to complete the work.
First of all, I made sure the client provided the information needed to start the project. Then I created the strategic approach to ensure the request aligned with the business objectives and validated the approach with the client to avoid any surprises, eased stress, and allowed me to successfully manage and complete the project.
We delivered the request; the client liked the work and their sales team saw value in the communication that was made available for their use. In addition, Q9’s messaging has been viewed over 3.2 million times and directed over 8.5K clicks to Q9’s website. Q9 reached an above-the-average CTR and a cost-efficient CPM.
Email Marketing,Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy,CMO,Public Relations
Technology
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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