-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.

-5,000 follower increase in 1 month on all platforms.

-New group of 50 loyal athlete ambassadors.

The Challenge

Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.

The Process

Analytical research of all social media platforms and pin point problems that were affecting reach to USA/UK based audience 14-24. Created campaigns to increase engagement within this audience through influencer and social media marketing. Managed all social media profiles.

The Solution

-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.

-5,000 follower increase in 1 month on all platforms.

-New group of 50 loyal athlete ambassadors.

Skills Used

Marketing Strategy,Public Relations,Social Media Management,Marketing Strategy

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Implant Ninja

0.75

CPR

paus

We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

Telemarketing Express

They needed a vendor to produce some of their infomercials in Clothing and Beauty categories

6.97

ROAS

Lidl Dollys Factory Store

HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS

   4,475 purchases

   6.97 ROAS across a 2 year period

   $416,879.29 Purchase Conversion Value


COMPANY OVERVIEW

Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


 INTRODUCTION

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


SOLUTION

Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


BRAND AWARENESS CAMPAIGNS:

These strategically-targeted ads and boosted posts generate significant product views and add to carts.


WEBSITE PURCHASE CONVERSION CAMPAIGNS:

Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Top Rank Soccer Academy

‍Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.