-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Analytical research of all social media platforms and pin point problems that were affecting reach to USA/UK based audience 14-24. Created campaigns to increase engagement within this audience through influencer and social media marketing. Managed all social media profiles.
-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Marketing Strategy,Public Relations,Social Media Management,Marketing Strategy
Education
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.