-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Analytical research of all social media platforms and pin point problems that were affecting reach to USA/UK based audience 14-24. Created campaigns to increase engagement within this audience through influencer and social media marketing. Managed all social media profiles.
-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Marketing Strategy,Public Relations,Social Media Management,Marketing Strategy
Education
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.