-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.

-5,000 follower increase in 1 month on all platforms.

-New group of 50 loyal athlete ambassadors.

The Challenge

Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.

The Process

Analytical research of all social media platforms and pin point problems that were affecting reach to USA/UK based audience 14-24. Created campaigns to increase engagement within this audience through influencer and social media marketing. Managed all social media profiles.

The Solution

-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.

-5,000 follower increase in 1 month on all platforms.

-New group of 50 loyal athlete ambassadors.

Skills Used

Marketing Strategy,Public Relations,Social Media Management,Marketing Strategy

Industry

Education

Results by the numbers

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  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


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  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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