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I grew paid social ROAS by 220% in 7 months. I assisted in Rael’s U.S. brand awareness through reaching millions of users on paid social platforms, increasing domestic .com sales.
Rael is a Korean-born D2C e-commerce brand offering holistic feminine and skincare products to women.
Platforms:
Challenges:
? No U.S. brand recognition
? Lower average order value (AOV)
? High CPMs for female only-targeted products
Role(s):
? Paid Social Advertiser
? Creative Strategist
Process:
? Initial Audit & Analyses
? Custom Report
? Account Restructure
? Weekly Meetings (ongoing)
? Test & Learn (ongoing)
I grew paid social ROAS by 220% in 7 months. I assisted in Rael’s U.S. brand awareness through reaching millions of users on paid social platforms, increasing domestic .com sales.
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Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
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- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
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