I grew paid social ROAS by 220% in 7 months. I assisted in Rael’s U.S. brand awareness through reaching millions of users on paid social platforms, increasing domestic .com sales.

2.2
ROAS

Carissa S.

Mayple Vetted

expert

The Challenge

Rael is a Korean-born D2C e-commerce brand offering holistic feminine and skincare products to women.


Platforms:

✅ Facebook

✅ Instagram

✅ Pinterest


Challenges: 

? No U.S. brand recognition

? Lower average order value (AOV)

? High CPMs for female only-targeted products



The Process

Role(s):

? Paid Social Advertiser

? Creative Strategist


Process:

? Initial Audit & Analyses

? Custom Report

? Account Restructure

? Weekly Meetings (ongoing)

? Test & Learn (ongoing)


The Solution

I grew paid social ROAS by 220% in 7 months. I assisted in Rael’s U.S. brand awareness through reaching millions of users on paid social platforms, increasing domestic .com sales.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

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