We were able to achieve the following given a short time frame:
Mayple Vetted
expert
A new brand looking to launch its product and create an impact on the industry. A few challenges identified and discussed:
I was the Account Director in charge of all digital efforts. The brand was presented to us and we had about 30 days to fully launch the brand during a pandemic and achieve the agreed upon revenue and customer goals:
Our Focus and Process:
We were able to achieve the following given a short time frame:
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,SEO,CRO,CMO,Other,SMS Marketing,Other,Copywriting,Branding,Email Marketing,Branding,Marketing Strategy
Health & Wellness
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts